Audience Profile
Average number of weekly WCBE listeners is 130,400* |
Age Demographic Education Demographic Household Income
18-24 year old 3% High School or less 3% Up to $35,000 1%
25-34 year old 14% High School Grad 5% $35-$50,000 23%
35-44 year old 49% Some College 17% $50-$75,000 14%
45-54 year old 21% College Graduate 35% $75,000 + 62%
55-64 year old 13% Advanced Degree 40%
*Arbitron: April, 2013 PPM Survey
Sources: Arbitron 4 Survey Average 2007
Media Audit Oct-Nov 2007
Compared with the US population as a whole, news listeners are: |
114% more likely to earn an annual household income of $150,000 or more.
119% more likely to hold a top management position.
142% more likely to make business purchases of $1,000 or more.
97% more likely to attend a live theater performance.
102% more likely to be active in local civic clubs.
178% more likely to call a politician.
108% more likely to be financial innovators; early adopters of new products that determine the success or failure of new product launches.
Source: MRI Doublebase 2006
Base: Total U.S. Adults