Audience Profile

Average number of weekly WCBE listeners is 130,400*

Age Demographic           Education Demographic        Household Income


18-24 year old      3%      High School or less   3%         Up to $35,000     1%

25-34 year old    14%      High School Grad       5%         $35-$50,000    23%

35-44 year old    49%      Some College           17%         $50-$75,000    14%

45-54 year old    21%      College Graduate     35%         $75,000 +         62%  

55-64 year old    13%      Advanced Degree     40%

*Arbitron: April, 2013 PPM Survey
Sources:  Arbitron 4 Survey Average 2007
Media Audit Oct-Nov 2007

Compared with the US population as a whole, news listeners are:

114% more likely to earn an annual household income of $150,000 or more.

119% more likely to hold a top management position.

142% more likely to make business purchases of $1,000 or more.

97% more likely to attend a live theater performance.

102% more likely to be active in local civic clubs.

178% more likely to call a politician.

108% more likely to be financial innovators; early adopters of new products that determine the success or failure of new product launches.


Source: MRI Doublebase 2006
Base: Total U.S. Adults