Business
Originally published on Sat March 31, 2012 11:00 am
By editor
Transcript
SCOTT SIMON, HOST:
Has the guy on the Quaker Oats box been doing Ashtanga yoga? The white-haired man with pink cheeks under a broad black Quaker hat is getting a makeover. Larry, as he is apparently known among ad men and women, is associated with heritage, trust, and quality by consumers. But after being an oatmeal cover boy for 134 years, PepsiCo, which now owns the Quaker brand, wants to refresh his image a bit to make the link between oatmeal and energy and healthy choices.
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