Rebranding the political parties?

Columbus, OH – The candidates for president haven't hit Ohio's airwaves yet. But the left-leaning Center for American Progress has launched a campaign showing its support of a key issue as the next step in its agenda - an agenda which has advocated controversial positions that are now embraced. But some activists are seeing more than that. They think this is the first step toward a re-branding that both political parties need. Statehouse correspondent Karen Kasler reports.