Tournament Gave Flyers Millions In Exposure

May 8, 2014

Credit USA Today

Dayton City Commissioners say a new study shows publicity from the University of Dayton men's basketball team's run through the NCAA tournament was worth nearly 73-million-dollars.

The team got exposure in more than 200 television markets, was mentioned on national TV nearly 29-hundred times and got 100-million mentions on social media.