Business

Five years ago, printing your own book was stigmatized and was seen as a mark of failure.

"But now," says Dana Beth Weinberg, a sociologist at Queens College who is studying the industry, "the self-published authors walk into the room, and they say, oh, well, 'I made a quarter million dollars last year, or $100,000, or made $10,000.' And it is still more than what some of these authors are making with their very prestigious contracts."

Maureen Metcalf, co-author of the Innovative Leaders Guide to Transforming Organizations tells listeners what the hardest part of writing a book like this. Surprisingly, it's not the writing.

As relentlessly as the candidates have courted voters, they've also shown their love to donors.

A report by the Center for Responsive Politics places the total cost of the 2012 elections at an estimated $6 billion, which would make it the most expensive election in U.S. history