"Oh, I checked every place in town, and they were outrageous," says Shannon Kelly. "It would be anywhere from $4 to $500, and I just don't have that right now."
Kelly had just walked into Rent N Roll, a rent-to-own tire store in Ocala, Fla. She was looking to rent a set of tires for her truck. Tire rental stores like this one have been around for a while, but until recently, most of their customers rented fancy rims. These days, it's becoming more common for the stores to rent simple tires to people who don't have the cash to buy tires outright.