It's All Politics
Originally published on Fri September 28, 2012 5:08 pm
For those of you who feel you've had quite enough of the political ads airing every night on your TV screens, well, get ready for another sort of deluge.
In the coming weeks, candidates will bombard your mailboxes with ads. It may seem old-fashioned, but the consultants who devise direct-mail campaigns have become sophisticated about knowing whom to reach and what to say.
"It's almost because of the changing media landscape that direct mail remains relevant," says Anil Mammen, who runs a small direct-mail shop in Washington, D.C.
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