Kate Weiler was in Mount Tremblant, Quebec, when she found bottled maple water in a local coffee shop. With one sip, she was hooked on the single-ingredient water with a hint of sweetness.
"I loved the idea that it was natural, plant-based hydration from a local, sustainable source that tasted great," says Weiler.
Maple water wasn't sold in her hometown of Saint Albans, Vt. In the process of searching for — and failing to find — a source where she could order it, Weiler decided to launch a business to bring the functional beverage to market.